The Buxton Real Estate Group consists of 22 franchise offices throughout the metropolitan Melbourne, Greater Geelong and Ballarat areas. We have worked with Buxton for many years producing their branded collateral and signage, advertising and marketing communications across both print and digital mediums and all vendor related marketing materials for their corporate brand. In addition, we have produced much marketing communications for many of their individual franchise offices.

In an important function for their demographically and geographically diverse franchise group, we have been retained by their Corporate Office to act as their ‘brand guardian’ to ensure the integrity and consistency of their visual identity and marketing communications is maintained across all offices.

Services Provided
Brand and Communication Strategy
Brand Management
Marketing Communications
Advertising
Corporate Communications
Web / Interactive / Digital
Publications
Environment

Twelve years after launching as a boutique fund manager, K2 Asset Management's consistently above average investment returns had placed them as one of the highest performing mid-tier fund managers in Australasia. Now with $1billion under management the directors had a clear business plan for future growth. Initially, our Blenheim Brand Therapy™ process enabled them to identify some clear problems and opportunities for their brand. Whilst their existing brand identity had served them well it was time to revitalise the K2 brand strategy and identity to clearly align it with their future business objectives.

Creative Strategy
A new brand positioning was developed around evidence that K2's past performance and investment strategies had provided positive returns and reassurance of downside protection in fluctuating markets for over 10 years. Refreshed brand values, personality and tone underpinned a strategic brand story for K2 that was built around the positioning line 'Vigilance Rewards'.

Confident, dynamic, detailed and smart were key personality traits in designing their new visual identity. 'K2' is modern and outspoken, and the K2 'mobius' device a clever evolution of their existing 3 sided pyramid. A clean and confident supporting visual language was developed and applied to their corporate, marketing and reporting material. 

Staff and peers have overwhelmingly embraced the new positioning and visual identity. With a track record to back it up, it now clearly signals K2 amongst its competitors as an emerging major fund manager.

Services Provided
Brand and Communication Strategy
Brand Identity
Marketing Communications
Corporate Communications
Advertising
Web / Interactive / Digital
Publications
Brand Management

“Our brand was standing still. We had a loyal customer base but weren’t broadening it. On a limited budget Blenheim developed a brand image which was stylish but simple. They used one colour black for everything. It was economically translated to stationery, point of sale, packaging, signage and livery. It’s created us an unmistakeable identity, even in our advertising as well. You could definitely say they put us in the black. Boscastle is now one of the most recognised gourmet pie brands.”

Terry Cremean
Founder, Boscastle Hand Made Pastries

Services Provided
Brand and Communication Strategy
Brand Identity
Marketing Communications
Packaging Design
Advertising
Environment
Point of Sale
Brand Management

We were engaged to design, art direct and provide production services for the AustralianSuper 2019 Annual Report.

A fully interactive digital version was created alongside the 72 page high quality print version.

Our client approached us with his desire to bottle and brand Melbourne’s pure natural drinking water. Not only did we help him with his branding strategy, naming and packaging design for the water, we showed him the potential and possibilities for making the PureMelb.™ brand become something greater than just water.

Services Provided
Brand and Communication Strategy
Brand Identity
Packaging Design
Web / Interactive
Marketing Communications
Environment

In 2019 Lonsdale Golf Club undertook a significant investment, which included 9 brand new holes, in the redevelopment of their full 18 hole links style course, new clubhouse and restaurant.

Blenheim brand™ were contracted to create the brand identity for the newly named Lonsdale Links and our scope of works included look and feel for a new website, digital communication templates, online banner and print ads as well as a range of merchandising items.

All of this work was documented in a comprehensive style guide.

Services Provided
Brand Identity
Marketing / Communications Guides
Merchandise Look and Feel
Web / Interactive / Digital Guides
Style Guide

A new clubhouse and restaurant was a major part of the redevelopment of the Lonsdale Links golf club. Positioned at the highest point of the golf course, the restaurant has spectacular views across to the north and west over Lake Victoria.

As part of our re-branding of Lonsdale Links we were engaged to create a brand identity and visual language for Lago Restaurant. The beautiful semi-abstract photographs of Lake Victoria provided the perfect imagery for the Lago visual language.

Property professionals Fallon Property is a start up consultancy specialising in commercial and residential property valuations, advocacy and management.

Blenheim brand™ created their new brand identity with an integrated print and digital implementation that included corporate stationary, a fully responsive website, email marketing communications templates, print drop cards and signage.

Services Provided
Brand Identity
Corporate Stationary
Presentation Documents
Website Design
Digital Marketing Communications
Print Marketing Communications
Signage

Fuse Recruitment is a start up recruitment company specialising in engineering, science and trade services with offices in Melbourne and Brisbane. To launch Fuse we worked with their small but experienced team to clearly define and align their brand strategy and positioning with their business objectives. Right from the outset we needed to ensure the name, branding and communications felt national, trustworthy, reliable, enthusiastic and experienced.

The name and brand identity needed to engage strongly with both candidates and clients and demonstrate that this group of professionals are well connected and 'in the know'. The name says it all – Fuse Recruitment – the fusion of the right person to the right job.

We developed a brandmark and visual language that clearly sets Fuse apart from it's competitors, a look that is strong, contemporary and confident. We also developed a postioning statement - it pays to be connected - that fits perfectly with their name and visual identity.

Fuse launched with a website and phone app that announced them as a credible recruitment business that has been up and running for some time. Other marketing materials are following and our client is delighted.

Services Provided
Brand and Communication Strategy
Naming
Brand Identity
Web / Interactive / Digital

PICA (Printing Industries Craftsmanship Awards) celebrates the craftsmanship and excellence of the Australian Print and Visual Communications Industry. Achieving a medal at the PICA reflects that the entry is at the top echelon of performance within their field. These award-winning entries then compete at the National Print Awards for judging on the national stage.

We have been involved for many years in creating and producing themes for each year of the PICA and National Print Awards. Our work has included Call for Entries communication, marketing communications, an annual book showcasing medal winners and collateral associated with the awards presentation dinner.

Services Provided
Communication Strategy
Brand Identity
Marketing Communications
Publications
Web / Interactive / Digital
Environment

“During the lead up to the Melbourne 2006 Commonwealth Games, we briefed Blenheim on a diverse range of design and production requirements. Blenheim showed an ability to maintain the integrity of our brand, while creating fresh interpretations for many of our most prestigious projects.”

Jilian Mulally
Manager, Production and Collateral M2006 Commonwealth Games

After getting through a rigorous selection process which included over 100 tenderers, we were contracted by M2006 to design and produce many of the most important and prestigious official projects for the 2006 Commonwealth Games.

During the lead up to the Melbourne 2006 Commonwealth Games we were briefed on a diverse range of design and production requirements, none more important than the tickets to each event. This included all ticket types, from vendor outlet produced tickets to the official commemorative and souvenir tickets issued from the official public ticket ballot. Our work included the design, development and production supervision of many special print and holographic security techniques as well as creating a design aesthetic and prestige expected of a collectable souvenir for an event of this kind.

Our ability to work with and develop fresh interpretations of the M2006 Games visual identity saw us undertake other important pre-games projects such as the official Melbourne Festival Guide, M2006 Annual Reports, staff, volunteer, athlete and officials communication to name just a few.

Our final project was to design and project manage the official government review that chronicled all the components, activities and events that made up the entire Melbourne 2006 Commonwealth Games, a 276 page coffee table style book titled 'United by the Moment'.

Services Provided
Strategy
Communications
Publications
Environmental
Promotional

AEMO (Australian Energy Market Operator) was a new entity established through the unification of existing energy market operators: VenCorp, NEMMCO, REMCo and Gas Market Co. Blenheim brand™ were asked to create a visual identity and brand communications plan to bring together the diverse cultures, strengths and identities of each operator into one AEMO brand.

The emergence of global energy supply constraints and the growth of energy demand highlighted the importance for a coherent and unified approach to Australia’s energy management. A unified AEMO has a role to play in hastening the evolution towards an efficient, nationally aligned and strategically managed energy industry.

To forge a new culture and to clearly stake a new place in the market, we needed to clearly define the values and responsibilities of the new organisation. The new brand had to signify change not only to its external stakeholders but to the staff that came from 4 separate organisations. Our creative solution was driven by the proposition that a unified AEMO enables the Australian energy market to work for everyone.

The visual identity represents AEMO as a can-do enabler, enthusiastic participant and constructive collaborator as well as being grounded and pragmatic. The visual language represents the core idea of ‘dynamic networking’ that underpins AEMO’s commitment to both human and technological networking. The brandmark symbolises multiple elements and directions coming together to form a cohesive vision for the Australian energy landscape.

AEMO took over from the incumbent operators on July 1st 2009. Branded collateral, including corporate publications, stationery, websites and signage for seven offices were developed over six months and implemented nationally over a 4 day period, in order to incur minimal disruption to the businesses.

Services Provided
Brand and Communication Strategy
Brand Identity
Corporate Communications
Publications
Web / Interactive / Digital
Environment
Brand Management

Since launching its new brand several years ago, Cricket Australia have been aligning its many state-based cricketing associations, teams, events and competitions with its new brand image. The primary objective is to create a consistent look across the many brands Cricket Australia manages, particularly by utilising their unique shield shape.

We have been working with Cricket Australia since 2008 to design and guideline a range of brand identities for the many associations, teams and events it manages.

Our ability to interpret the unique needs of each brief, utilise imagery associated with cricket and design brandmarks that represent the values inherent to Cricket Australia has lead to our strong working relationship. We have developed brandmarks for Cricket Tasmania, the Tasmanian Women's cricket team, Cricket Umpires Australia, MyCricket, Aussie Cricket Crew, The Indoor Cricket Masters World Cup event and the Futures League to name a few.

Services Provided
Strategy
Brand Identity
Communications
Promotions

Surefire is a start up, challenger brand in collated nails used mostly by tradesmen in nail guns. Our client saw an opportunity to breathe new life into a stale category dominated by a single brand, creating value and choice for retailers and the modern day tradesman.

Our brand identity and packaging design depicts a strong and confident proposition from a specialist in quality nails with guaranteed performance.

Services Provided
Strategy
Brand Identity
Packaging
Marketing Communications
Catalogues

Hocking Stuart's 'Property Weekly' was typical of many real estate agent's property magazines and needed refreshing once their new brand identity had been launched. We had created a bold new visual identity that utilised, as a key design element, strong use of red. Our strategy was to take ownership of this attention-demanding colour. And simply, the idea was 'Red Magazine'.

'Red' displays all vendor listings and varies from 100 to 300 pages each week. It also contains five lifestyle spreads per issue. As audited by the Circulations Audit Board, 25,000 copies are printed 48 weeks per year and distributed free throughout the Hocking Stuart office network and many more outlets such as cafes, restaurants, convenience stores etc.

Unlike its competitors, Hocking Stuart's 'Red' does not feature properties on its covers. Each week is themed or linked, in red, to an event or activity that is occurring in Melbourne for that corresponding week (eg Australia Day, Melbourne Film Festival, Red Nose Day etc). The design strategy transformed a property sales brochure into a lifestyle magazine format that had far broader appeal.

'Red' provides a real point of difference for Hocking Stuart whilst continually building their brand image in a fresh and relevant manner – even to people that might not be actively searching for property. As over 1,000,000 copies are distributed each year, the popularity of 'Red' has helped build and reinforce Hocking Stuart as a leading real estate brand in Victoria.

Services Provided
Brand and Communication Strategy
Brand Identity
Marketing Communications
Corporate Communications
Advertising
Web / Interactive / Digital
Publications
Brand Management

With extensive experience in all aspects of property development, construction and management, Project NB are a small yet nimble consultancy with the ability to respond quickly in bringing the right team together. Positioning themselves in the property market to make quality count, they approached Blenheim Brand™ to develop them the appropriate brand identity.

Services Provided
Brand Strategy
Brand Identity
Communications
Publications

AISV (Association for Independent Schools Victoria) represent the interests of the diverse range of schools that make up the Independent Schools sector in Victoria. They play a leading role in securing Government funding, promoting the industry and the professional development of their members. In developing their brand strategy and new identity, our first recommendation was to change their name.

Background
Anecdotal evidence suggested that people were confused by the AISV brand name and often mispronounced it, or misunderstood their core offer. Their existing branding and communications represented them as governmental and created a barrier to connect with the evolving needs of parents who sought holistic educational experiences for their children.

Creative Strategy
Generally, independent schools were seen as either 'alternative' or 'elitist'. Our recommendation was for the AISV brand to play a leading role in changing this public perception to 'diversity and choice'. In order to do this we suggested they change their name to Independent Schools Victoria and own this territory. The new brandmark presents Independent Schools Victoria as the voice of the independent school sector and signifies a two-way conversation and dialogue between Independent Schools Victoria and their varied stakeholders. The new visual identity is more open and accessible than previous and makes use of more emotive imagery. This effectively repositions the brand to play a significant role in attracting parents to the independent school sector.

Outcomes
Members have overwhelmingly supported the new positioning and visual identity. The brand is clearly differentiated from the Catholic and Public education sectors and more clearly communicates the diversity of the members represented.

Services Provided
Brand and Communication Strategy
Naming
Brand Identity
Marketing Communications
Corporate Communications
Web / Interactive / Digital
Publications
Environment

“Inspired is a custom-published ANZ bi-annual magazine which empowers customers to take control of their finances through engaging content. Targeting women 35+, our magazine makes sense of financial content relative to genuine needs and life events. This segment marketing initiative encourages women to approach their future with greater financial confidence. Blenheim’s creative leadership and direction has been instrumental in its success. Their understanding of our brand and communication objectives has created a magazine that feels authentic, relevant, contemporary and is actively used to improve relationships between us, and our customers”.

Matthew Fritsch
Marketing Communications Manager, ANZ

Creative Strategy
Generally, women are heavily reliant on family and friends in their social network and don't see banks as being 'approachable' when seeking out money advice. Their media consumption habits show that magazines are highly valued. Our creative strategy was to build a lifestyle magazine around informative content that would facilitate the transition through emotionally engaging and challenging life stages for women. This 'gentle expert' approach would encourage women to be better prepared at key stages of their lives that can, and could have significant financial implications.

'Ideas and inspirations to live life well' was the tagline we created to establish the core spirit of the magazine. Through design, art direction and content, this 'spirit' was developed as the thread to engage the reader and have the magazine look as non-bank and 'lifestyle' as possible. Minimal bank branding was applied to the publication which reinforced this 'gentle expert' approach.

ANZ have been able to form a stronger connection with a growing market while entertaining, informing and educating. With insightful content, the 68 page 'Inspired' magazine, empowers mature female customers to make the connection between their lifestyles and financial goals.

Services Provided
Communication Strategy
Publications

We have enjoyed a strong relationship with Tetley for many years and during this time been involved in four redesigns of their mainstream tea range, three evolutions of the Green Tea brand and the strategic development and packaging design for many specialist tea ranges. Overall, we have been involved in the design and production of over 500 SKU’s.

When we were first asked to redesign the Tetley Mainstream Black Tea range in 1998, their predominant pack colour was yellow. Tetley were reluctant to completely move away from yellow as they were concerned by a potential loss of loyal customers, yet it failed to differentiate them from their closest rival, Lipton. Additionally, Tetley users strongly associated with a preferred tea bag type – such as round tea bags, drawstrings as well as traditional string and tag tea bags.

Creative Strategy
Research had identified Tetley users as being fairly conservative and somewhat resistant to change. New packaging had to slowly evolve yet still differentiate from Lipton and become more appealing to new users. In our first redesign, more blue was introduced to create stronger shelf blocking and clearer differentiation from Lipton.

Over subsequent design evolutions, we gradually removed all of the original yellow and tea cup images for a stronger 'blue' shelf presence. The most recent packs reflect the 'wellbeing' and 'uplifting' Tetley brand positioning through the use of soft curves. A self-locking top innovation was also introduced to increase Tetley's association with freshness.

Outcomes
The new mainstream tea designs and the introduction of a new Green Tea range have significantly increased Tetley's presence at point of purchase. We have undertaken the design and production of many other Tetley specialist and ready-to-drink products such as Fruit and Herbal Infusions, Ice Tea and the Billy Tea range to name a few.

Services Provided
Brand and Communication Strategy
Branding
Packaging
Marketing Promotions
Web / Interactive / Digital
Environment

“Pacific Services Group (PSG) was the holding company for five separate state-based electrical contracting businesses around Australia. Each business within the group is in the top tier within their respective states. We asked Blenheim to help us create a truly national brand that could unite them. They grasped our business objectives and worked with us to develop a branding strategy and creative approach that enabled us to bring our businesses together and position PSG to where we want to take it nationally.”

Peter Williams
Director, Pacific Services Group

Background
It was critical for the PSG group to establish a cohesive national brand to effectively compete with global rivals. Additionally, a national brand would help each business compete for $50m+ construction contracts rather then the sub-$10m contracts they were currently attracting. The group identified that its main growth would come through the burgeoning electrical maintenance and servicing industry.

Creative Strategy
A PSG masterbrand was established to create strong synergy across all the state-based businesses. While individual brand names were retained, the separate business identities were dropped in favour of a connected brand architecture and nomenclature. For example Elecraft in Victoria became PSG Elecraft.

This strategy was developed in order to quickly establish the PSG brand nationally by utilising the existing equity of the state business. The brandmark symbolises partnership, unity and new technologies, while the accompanying 'look and feel' communicates the customer proposition 'We make it happen'. It was critical for the new identity to express corporate professionalism while still retaining the entrepreneurial spirit of the businesses within the group.

Outcomes
Staff across the businesses have embraced the change and have unified under the one brand. While it is still early days since the launch, PSG has already started to make waves nationally with the businesses being invited to pitch for more lucrative contracts.

Services Provided
Brand and Communication Strategy
Branding Identity
Marketing Communications
Corporate Communications
Advertising
Web / Interactive / Digital
Publications
Environment
Brand Management

A collaborative and intuitive creative approach was required of Blenheim brand™ to develop an ANZ internal educational tool, highlighting the key customer segments that the bank would focus on moving forward. A simple and engaging series of fold-out posters were created for a variety of uses to get key research, strategy and messaging across to staff as efficiently as possible.

Background and Objectives
ANZ had defined key customer segments yet had difficulties in expressing their key segment traits to staff. A tone of voice and a consistent messaging guideline on how to understand and engage these segments was required. It also had to be a simple to use communication piece to deliver these messages and become a compelling ready reckoner device that could be used for constant referral.

Creative Strategy
A carefully considered selection of items were collected that highlighted lifestyle, financial and personality attributes of key customer segments. The imagery created consists of found elements to give understanding to the everyday lives of these customers. One side of the poster is utilised to portray this and is punctuated with ‘factoids’ that are key to the specific customer segment. 

The other side of the poster is utilised to give an ‘at a glance’ overview of customer research and strategy. Overall 
each segment snapshot poster consists of a belief statement, key insights, segment essence, values, principles, attitudes and tone of voice. This allows for a structure that can incorporate the particular customer segments’ expectations and priorities as well as a snapshot of how ANZ staff should respond.

Outcomes
ANZ have been able to educate their staff so that consistency of message to a targeted customer segment can be achieved as clearly as possible. The informative and engaging content (spoken in the voice of the customer) enables staff to make an immediate connection with their key customer segments.

Services Provided
Communication Strategy
Publications

We were approached to work with Henkel to develop a communication theme that could help break down perceived barriers, increase interaction between offices across Australia and the Tasman, and generally improve the company’s overall internal brand awareness.

Background
Henkel Australia and New Zealand were suffering from a slight internal identity crisis.
As the company is made up of individual brands such as Loctite, Schwarzkopf, Sellotape and Ant Rid across multiple sites in Australia and New Zealand it was difficult to find a common ground and language that could unite them. In addition to this, much of the communication material was lead from head office in Germany and was found to not always ‘translate’ or resonate with the Henkel folk in the Southern Hemisphere.
Our understanding was that many of the staff were not fully aware of the diversity of products that Henkel create and supply and felt somewhat neglected. We created a theme and visual language that simply demonstrated the diversity of Henkel and executed in a manner that enabled easy application to a wide array of materials. In recognition to staff for their contribution to the company’s success, we aligned the communication theme - “Everywhere. Thank you!” – to their international vision and values.
This message was applied to a number of audience specific products and launched on Henkel Day at each Australian and New Zealand site to a great response. These items, along with some new communication mechanisms have helped create a more enthusiastic and united Henkel team.

Services Provided
Communication Strategy
Marketing Communications
Corporate Communications
Publications
Promotional

The Victorian School for Deaf Children had been providing education and support services for deaf children for close to 150 years from its St.Kilda Road building. The institution were now looking towards national expansion and we were commissioned to recommend a new name and create their visual identity.

Background
The VSDC needed a new name that could break it free from the residual perception of the old Deaf and Dumb School it had evolved from and was more reflective of its vision to provide services in NSW and Queensland. Additionally, the share of charitable donations was under increasing competition from many not-for-profit organisations who were becoming more sophisticated in their branding and marketing.

Creative Strategy
The underlying theme that drove our creative execution was that deafness is not a barrier and deaf children can be exposed to the everyday and educational experiences all children enjoy. Their new visual identity was created to be life-affirming, inspirational and positive.

The resultant brandmark was inspired by the allure of kite flying – a simple pleasure that can make every child's spirit soar. The 'look and feel' was bright, emotive and optimistic. Blue sky imagery was also used to support this theme. The brand was launched in Victoria with a kite-flying day for children, their parents, staff and other stakeholders. The kite-flying day has since became an annual event.

Outcomes
The process involved in creating their new visual identity also helped the organisation redefine itself – its ideals, values and what they wished to stand for. The new brand successfully repositions the organisation away from any 'institutional' perception and has helped to differentiate it from many other not-for-profits.

Services Provided
Brand and Communication Strategy
Naming
Branding Identity
Marketing Communications
Corporate Communications
Web / Interactive / Digital
Publications
Environment

To communicate how ANZ is a leading innovator in the banking sector we created the stand alone website ‘Banking on Australia’. With a distinctively ANZ branded look and feel, the site highlights how they are changing the way they do business to meet customer needs now and through to 2017. In supporting the idea that ANZ is a leader in evolving the way they do business, this website was targeted at customers, staff and journalists.

As well as being a responsive layout optimised for desktop and tablet device use, our design included such features as full screen scalable imagery, parallax scrolling and swipe functionfor tablet devices.

Services Provided
Communication Strategy
Web / Interactive / Digital

In conjunction with retail architects Parker Design, we were commissioned to design and construct a ‘new concept’ retail store and kiosk for Australia Post at Westfield Bondi Junction. Our first step was to inject some real personality into the traditionally staid Australia Post retail environments.

Like many Australia Post stores, Bondi Junction provided an opportunity to increase retail sales of non-post related items. One of the main challenges was to develop a customer focused environment that would have no 'on the floor' sales and service support. Australia Post were interested in testing new retailing approaches, including clearer product presentation, new merchandising techniques and a higher level of product information delivered through a personable communication style.

The central theme of the retail concept revolved around 'Keep in touch'. While being a fitting metaphor for Australia Post's core service, it also indicated a humanity and personality that we were keen to represent in the retail environment. This was achieved through the strong use of engaging real people imagery.

As a result of the lack of 'on the floor' customer service, the store graphics had to work harder at providing valuable information and direction to customers as well as enhancing the retail experience. The graphics were designed to strongly identify categories, provide helpful hints and influence purchasing behaviour.

Retail sales exceeded all expectations right from the first week of trading. Category identification and other merchandising techniques developed for the concept store have been gradually introduced throughout many of the Australia Post retail outlets.

Services Provided
Communication Strategy
Marketing Communications
Environment

Veolia Transport had been operating Melbourne’s rail system under the Connex brand for close to ten years. In 2009 they were invited to re-bid for the new metropolitan rail franchise against two other global transport companies. We were commissioned to design their submission to the Department of Transport. A required component of the tender submission was a propsed new consumer brand. In addition to the tender itself, we developed a brand strategy, visual identity and implementation for the proposed brand.

Background
The tender returnable requirements were extensive and needed to be submitted in an organised, compact, stand-out presentation that introduced a clear commitment to this new franchise opportunity and the Executive Summary of 750 pages was a clear indication of the enormous scale of the entire submission. Provision was needed for more than 8,000 pages to be produced and housed under incredibly tight deadlines.

Outcome
During our initial planning meetings with Veolia Transport it became clear that one of our main challenges would be the time required for the physical delivery of such an enormous submission. A new consumer brand positioning and visual identity was a significant component of the submission returnables.

Our design approach was to apply this vision, strategy and our proposed visual identity to the overall look and feel of the submission itself. Massive amounts of text, imagery, charts, graphs and network maps were created using the colour palettes, typography and sub-graphics developed for the MRT brand. Importantly, our regular liaison and collaboration with the Veolia Transport team ensured their information objectives were not compromised during the design process.

We were responsible for the entire print production and manufacture of the 14 volumes which were housed in custom-made, colour-coded folders and slipcases. We designed a powdercoated aluminium cabinet with lockable sliding glass doors and wheels for final delivery of the submission.

Services Provided
Brand and Communication Strategy
Brand Identity
Communications
Publications
Web / Interactive / Digital
Environment

Repco is one of the longest standing and most recognised automotive brands in Australia and New Zealand. Repco invited us to help create and launch a new private label brand that would provide travel and touring accessories to broaden their retail customer offering. Our name for this new brand was ‘GearUp’ and the look we created established a powerful in-store presence.

Background
We worked with the Repco marketing and procurement teams to define a clear positioning for a new travel and touring accessories house brand. This positioning needed to ensure that the roles and relationships of all Repco private label brands within their portfolio were clearly defined to the consumer, and the new house brand sat comfortably within their desired 'best, better, good' positioning of their private brands portfolio. Attracting new customers beyond Repco's traditional male and trade-orientated demographic was another key objective.

Creative Strategy
Working in conjunction with Repco we undertook a holistic positioning view of all brands within their private label portfolio to ensure that a strategic and market-led approach was applied to a new range of product offerings. Our recommendation was GearUp, a new Repco private label brand to cater for this range of innovative automotive, garaging, travel and touring products.

Outcomes
The establishment of GearUp filled a void in Repco's accessory offering by creating a range that appealed to customers seeking an alternative to other well-known and more expensive brands. Additionally, it provided Repco a private label brand that had high in-store definition and impact as well as easily catering for a diverse range of product types.

Services Provided
Brand and Communication Strategy
Naming
Brand Identity
Packaging
Publication

We were invited to submit for the brand identity and theming of the ICC Cricket World Cup 2015 being held in Australia and New Zealand. Of the submissions from 15 international branding agencies, ours was selected as one of the final two. Our creative idea, ‘see the stars under the great southern skies,’ and design execution created quite a decision dilemma for the ICC Board.

See the stars under the great southern skies - our creative idea
The brandmark springs from the global position of Australia and New Zealand, as well as referencing the common emblem of the Southern Cross.

The seven and five pointed stars, representing Australia and New Zealand respectively, also highlight the festive nature of the event, and the global stars and heroes that make the contest memorable. The stars form to capture a moment in time – an outfield catch or a Mexican wave, a moment the crowd can embrace. A moment that can define the energy, skill and excitement of the game.

The red ochres of the seven pointed star represents the colours of Australia and the silver five pointed stars that of New Zealand. The ocean between the two lands and the vast southern skies are the inspiration for vivid blue, whilst the fresh green represents the fields of play.

Fetch and Katchit
A requirement for the submission was to create a mascot/s for promotional use and merhandising items. Our mascot concept was Fetch and Katchit.
Fetch, a black and white border collie, and Katchit, a brown kelpie, represent New Zealand and Australia respectively. They are two lovable dogs that represent a rich agricultural history as well as modern playful nature. They reflect the laconic humour of both nations and a laid back approach to life. We can imagine taking Fetch and Katchit to the local park or getting them involved in some beach cricket. Fetch and Katchit will appeal to fans of all ages, from young children to teenagers as well as adults.

Services Provided
Brand and Communication Strategy
Brand Identity
Marketing Communications
Corporate Communications
Web / Interactive / Digital
Publications
Environment
Promotional

Mark Newman is a ‘friend’ of Blenheim brand™ and we have been pleased to work with him on some smaller personal projects. Shown here are two recent projects. First, the identity and stationary for The Newman Family Foundation - a philanthropic organisation supporting mostly the arts. Secondly, a personal invitation including rsvp card and commemorative book celebrating the function. The hand crafted feel for both pieces has been created through the use of carefully selected paper stocks and the application of traditional letterpress printing techniques. We enjoy the relaxed approach to these projects from time to time.

Services Provided
Brand Identity
Communications
Publications

Sensis People Commitment and Sensis Customer Charter were the two major staff initiatives launched under the newly created Living Sensis program. We were engaged by Sensis Human Resources to assist in the strategic development and creative execution for this ground-breaking program.

The Sensis People Commitment was established to reflect and provide for the needs of the Sensis workforce. It includes programs and initiatives in areas such as career development, leadership, work/life balance, reward and recognition, community and even free financial planning advice, health and well-being checks. Combined with a revitalised Customer Charter, Living Sensis aims to support Sensis employees in delivering a positive experience to their customers.

Green fields, bright new horizons and real staff was our creative approach in launching this new program.

A broadsheet newspaper, 'The Times' was designed and produced for the staff launch. This was delivered to the desk of every staff member on the morning of the launch and was accompanied by a People Commitment kit. The kit contained information and work sheets for each of the employee initiative areas and was designed to house ongoing communication and information. Posters were produced featuring the key components of both the People Commitment and Customer Charter. Powerpoint templates and an intranet site were developed to complete an integrated and fresh identity for the Living Sensis program and it's ongoing needs.

Services Provided
Communication Strategy
Corporate Communications
Web / Interactive / Digital
Publications
Environment

“From landmark buildings to over 55’s living, we need a different look for just about everything we do. Our award winning projects can be diverse and the opportunities we undertake quite often target different markets. Our marketing material needs to reflect this as well as the integrity of the Becton brand. Blenheim understand this. They’ve managed to create the appropriate image for each project whilst underpinning the essence of our brand.”

Hamish Macdonald Managing Director, Becton Corporation